SEG Music
SEG Music offers a 360 degrees service to artists and producers. Our diverse and experienced team specialises in artist management, label services, publishing, media synchronisation and music supervision, offering structured and professional career support to both established and developing artists. Our client list demonstrates a diversity of genres, from  Leftfield and Breakage to The Noisettes and Billy Ocean, as well as artists at the beginning of their careers.

Younger Brother

Profile

members Benji Vaughan, Simon Posford, Ruu Campbell
manager Jeni Raskin; Marc Sheinman; Jon Bailey

Biography

Younger Brother are quite possibly the biggest band in the world that you HAVEN’T heard of – unless, that is, you are one of the 70,000 subscribers to their online mailing list, which is only the more committed fraction of their spiralling global fanbase.

The core duo of Simon Posford and Benji Vaughan are royalty on the international trance scene, revered for their mindbending solo DJ-ing, as well as various offshoot projects, but most of all for the bold, progressive music they make together as Younger Brother. With their new album, ‘Vaccine’, they’re all set to cross over into the mainstream, with a collection of expansive, anthemic songs – real songs, moulded according to their own unique digital process – which warrant radio airplay just as much as dancefloor action.

The story of Younger Brother is one of flagrant rule-breaking, restless creativity and phenomenal success – the latter achieved entirely without the support of the mainstream music industry. At their first ever conventional London gig in ’08, they almost filled Brixton Academy, while Posford’s Shpongle sideline recently shifted an astonishing 6,500 tickets across two nights at the Roundhouse – all without a booking agent, PR, media advertising, label support or any of that nonsense, instead just building up their own fiercely DIY independent/underground infrastructure.

Younger Brother’s third album is the boldest chapter in their story to date: ‘Vaccine’ sounds like no other record ever made, marrying top-quality, stadium-size songcraft to pulsing beats and sound palette of full-tilt psychedelic trance. It’s a remarkable album, which variously may echo Nick Drake, Talk Talk, Kraftwerk, or even Coldplay, but never sounds like anything but itself.