SEG Football: Back in Holland! Ben Sahar will play for Willem II this coming season.
SEG Music: David 'Ram Jam' Rodigan released his film of his RAM JAM stage at this years Parklife...
SEG Football: Tolis Vellios just signed a 2 year contract with SK Lierse!
SEG Football: Kaj Ramsteijn signed a 3 year contract with CD Marítimo!
SEG Football: Serero just renewed his contract with Ajax until 2017!
SEG Cycling: RT @DanMartin86: Tour of Austria. July's other race to get my legs going again. Highest...
SEG Music: Photo of Wilkinson in action at Amnesia, Ibiza from June
SEG Cycling: Yeah! Sebastian #langeveld is the new Dutch Pro Champion! #procycling
SEG Cycling: RT @BaukeMollema: What a day! Good tactics, great teamwork and good legs. Thanks...
SEG Cycling: @nikiterpstra 3 more years at @OPQS congrats Niki!
SEG Football: We are on our way to Brasil...
SEG Football: Jordy de Wijs (Jong PSV) and Lennerd Daneels (PSV B1) both signed a contract with...
SEG Football: Ricardo Moniz appointed as the new manager of TSV 1860 München!
SEG Cycling: @baukemollema wins stage 4 of the #tourofnorway
SEG Cycling: Yes! Today it's Bauke Mollema who wins the stage in the Tour of Norway. Marc de Maar...
SEG Football: Arsenal fans have waited 9 years for a trophy...will that change today?
SEG Cycling: Boy sprints, after lead-out work, to place 8 in #giro stage 7 @BVP88
SEG Cycling: Even in the Dutch newspapers @DanMartin86 his Giro exit is still news on tuesday....
SEG Football: AZ - SC Heerenveen. Who will go to Europe?
SEG Football: Run Kenny Run! Look at the speed of SC Heerenveen player Kenny Otigba!
SEG Cycling: RT @NikiTerpstra: It was great meeting up with @GvanderGarde from the Sauber F1...
SEG Music: Wilkinson confirmed to perform at BBC Radio 1 Big Weekend in Glasgow
SEG Cycling: For entrepreneurs, cycling is the new golf via @CNNMoney
SEG Cycling: RT @Ride_Argyle: .@DanMartin86 greeting fans at the finish. Class act. #LBL
SEG Football: SEG visited a nice and intense match: Livorno fighting relegation, Lazio fighting...
SEG Music: @wilkinsonuk 'Half Light' ft. Tom Cane is #recordoftheday on Radio one.
SEG Music: Catch #Rodigan and this huge #ramjam line up at #Parklife
SEG Football: Talent runs in the family! Jesse Bertrams signed a contract with PSV till 2016, while...
SEG Football: Well this is football; huge game in Ukraine! Dinamo Kiev - Shakhtar Donetsk!
SEG Cycling: SEG Cycling shared Niki Terpstra's photo.
SEG Cycling: 10 conclusions from Paris-Roubaix via @cyclingnewsfeed
SEG Cycling: What a great day, epic win of Niki in Paris Roubaix!
SEG Cycling: Wout Poels wins stage 4 of the Vuelta al Pais Vasco!! #woutpoels #procycling
SEG Cycling: Yeah Dan the man 3rd in the Scheldeprijs Schoten!
SEG Cycling: RT @DanMartin86: Calm and tranquility taking a breather before smashing myself up...
SEG Cycling: 3 x top 10
SEG Cycling: Moreno Hofland wins Volta Limburg, his 3rd win this year! #cycling @morenohofland
SEG Cycling: Podium photo #GPIndurain with @tomjelteslagter on 2nd via @Movistar_Team !
SEG Music: .@dismantle_ggd's remix of Jus Now's 'Tun Up' get's it's Radio 1 premiere!
SEG Football: An important game for Dutch side AZ, playing Benfica in the quarter final of the...
SEG Cycling: RT @BaukeMollema: #tbt Tour of Basque Country 2012. My next race, starting monday....
SEG Football: Finishing touch on our new SEG website...coming soon!
SEG Football: Great afternoon of football today at Anfield where SEG Portugal agent was present...
SEG Football: It was a beautiful day in London yesterday, SEG was in the Emirates Stadium for Arsenal-Manchester...
SEG Cycling: Great to announce that classic specialist Sep Vanmarcke has extended his contract...
SEG Cycling: Dwars door Vlaanderen!
SEG Football: SEG is working on a new website. It's coming soon, here's a sneak preview!
SEG Cycling: Look how Dan Martin celebrated St. Patrick's Day!
SEG Music: Louis Mattrs in the studio with Knytro.
SEG Music: Half of the tickets to the boat party hosted by The Nextmen have gone in the first...
SEG Music: Wilkinson returns in 2014 to follow up his massive hit 'Afterglow' with this new...
SEG Music: Brand new single from Dismantle and DJ Die aka DIEMANTLE! Pre-order
SEG Football: Leonardo! Coming season he will play for @TSV1860. Good luck!
SEG Cycling: Important day for @BaukeMollema in @letour !! 12th in GC so far. Good luck today!
SEG Football: After a renewed contract for Serero, Ajax also signed Aschraf El Mahdioui. Good day...
SEG Music: Wilkinson at Wireless festival, London last Sat!
SEG Football: It's official: @A_Finnbogason is the new striker of Real Sociedad!
SEG Football: A two year deal for Marcel de Jong with Augsburg. Congratulations Marcel!
SEG Football: Mika signed a new three year contract with Boavista, well done!
SEG Football: Maracana Stadium, calm before the storm: Belgium-Russia in one hour...
SEG Cycling: SEG Cycling shared Niki Terpstra's album: 3 more years at OPQS.
SEG Music: Great way to end a great weekend. Rodigan, @wilkinsonuk , @jamesbreakage @will_dismantle...
SEG Cycling: @dannyvanpoppel wins prologue in #skodatour of Luxembourg! #procycling
SEG Cycling: Between the sprinters. @wesleykreder finished 8th in GC of the World Ports Classic...
SEG Football: Here we go!
SEG Cycling: Super job from @WoutPoels today in @giroditalia !! Super gregario!
SEG Cycling: RT @BianchiOfficial: .@TeamBelkin @BaukeMollema and his Bianchi #OltreXR2 on @wielernieuws...
SEG Football: Netherlands U17 won against England U17 and are now in the semi finals.
SEG Music: Congratulations to David Rodigan for the 'Best Specialist Music Programme' Silver...
SEG Football: Quality performance by Jasper Cillessen!
SEG Cycling: RT @NikiTerpstra: but then I showed him who's boss at cycling!
SEG Football: Proud of Jordens Peters and Yoëll van Nieff, who received the award for Best Captain...
SEG Music: @wilkinsonuk confirmed for #BBCR1 #bigweekend in Glasgow!
SEG Cycling: So close... @danmartin86
SEG Football: SEG congratulates Ajax players Jasper Cillessen and Thulani Serero with the title...
SEG Cycling: RT @Ride_Argyle: Beautiful moment for @DanMartin86. #LBL #PandaPower
SEG Football: Cédric Soares visited a school in Lisbon, and showed the kids some skills!
SEG Cycling: Great video by OPQS: Paris-Roubaix: Niki Terpstra's monumental ride.
SEG Cycling: Belkin to back Mollema at Amstel Gold Race via @cyclingnewsfeed
SEG Football: Congratulations Michael Schimpelsberger with your renewed contract with @skrapid...
SEG Cycling: Niki Terpstra was gister, samen met zijn kassei, te gast in DWDD!
SEG Football: Busy start of the week at the SEG Football office.
SEG Football: Always a smile on his face, happy birthday Thulani Serero!
SEG Football: 63 days until the FIFA World Cup starts: from today on SEG Football will be testing...
SEG Football: The new SEG website is ready! Take a look at
SEG Cycling: RT @WoutPoels: Nummers op, schoenen gepoetst ik ben klaar voor "Vuelta al País Vasco"....
SEG Football: Battle between @Everton and @Arsenal, who will qualify for the @ChampionsLeague at...
SEG Cycling: Moreno hofland wins Volta Limburg, his 3rd win of the year!
SEG Cycling: SEG Cycling shared a link.
SEG Music: Rodigan’s Ram Jam comes to Snowbombing!
SEG Cycling: Terpsta was riding on one leg in De Panne time trial, says Lefevere
SEG Cycling: SEG Cycling shared Dan Martin's photo.
SEG Football: Great afternoon of football today at Anfield where SEG Portugal agent was present...
SEG Cycling: Today Gent-Wevelgem. Remember the edition of 2010, it was Sep Vanmarcke his breakthrough!
SEG Cycling: Again a super strong result of Niki Terpstra; 2nd in E3 Prijs Harelbeke!! Sep Vanmarcke...
SEG Cycling: SEG Cycling shared Belkin Pro Cycling Team's status update.
SEG Cycling: SEG Cycling shared Cycle4Life's photo.
SEG Football: SEG is working on a new website. It’s coming soon, here’s a sneak preview!
SEG Music: Dismantle is back at Hideout Festival!
SEG Music: Jess Mills new video coming soon!
SEG Music: Ministry of Sound have release their latest Masterpiece compilation, curated by SEG's...
SEG Cycling: Go Bauke!

Dutch agency aims to emulate Ajax youth acedemy

Sports agency SEG International will set-up its own development team for 2015. SEG, which represents riders such as Dan Martin, Bauke Mollema, Wout Poels, Sep Vanmarcke and Niki Terpstra, has been involved in rider management since 2007 and has decided to take the unusual step of producing its own talent.

“At the moment we are an agency, managing professional riders and under-23 talent and we get a lot of scouting questions from the market, so we thought that it would be better to control the development and scouting ourselves,” UCI agent and company director Martijn Berkhout told Cyclingnews.

SEG hopes its squad will work as a feeder team for both WorldTour and Pro Continental teams. The outfit will take over the structure of the existing Koga continental team, retaining current general manager Ton Welling. Koga will remain as the bike sponsor, and Shimano will come in as the equipment sponsor. They are already in talks with several WorldTour teams, who Berkhout says are willing to invest in the project, although he remained coy on specific names.

The new team takes its inspiration from the Ajax youth academy. The Dutch football club has developed some of the Netherlands' best talents, including Johan Cruyff and Dennis Bergkamp.

“They are famous for their youth academy and that is also what we want to do. We want to have a very high standard and only develop the best talent out there. Our ambition is to build the best development team in the world,” said Berkhout. “We know what teams are looking for. One team might be looking for a climber, one a sprinter and one a leadout rider. We will try to develop really specifically in the coming years.”

Uniquely, the team won’t just be aiming to develop the talent on the bike. Their aim is to help overhaul the whole cycling market by training up aspiring directeur sportifs and team doctors. They are yet to sign any riders, but should have the first few contracts inked in the coming weeks. They are reluctant to fill their roster too early, however, with several teams on the precipice of closure at the moment.

Clean cycling

As cycling continues to shrug off its dark past, the ethical standpoint of a team has become increasingly important. Berkhout is keenly aware of how the past has affected riders of today, as many of his own found themselves in fear of their jobs when Rabobank pulled out at the end of 2012. In fact, that incident provided the spark for the idea.

With their development team, SEG hope to produce a new era of riders, doctors, coaching staff and directors with an ingrained ethical stance. “The most important thing for us is to change mentality. If you develop riders in a safe, clean and ethical environment then we are sure that those guys will think like that for the rest of their career,” explains Berkhout.

“We want to build a profile of the riders we have, from the age of 18. That will include blood results and progression in testing. Teams who come to us with a request for a talent, they will get a full profile from A to Z. They will be able to see if he is clean and what he has done and if it is normal.”

Try as they might, it will be impossible for the team to avoid the past. When it comes to their performance staff, SEG are taking a zero tolerance stance, but that has proved much harder when seeking out directeurs sportifs. To teach the talent of the future, they need experience, and that can mean delving into the murky waters of the peloton from the 90s and early 2000s.

Berkhout doesn’t see an issue with taking on staff members from era of cycling regularly referred to as ‘dark’. However, they are being very careful as to who will make the cut.

“We can’t say that we will only take guys from university. The problem with that is that they don’t know how to teach the tactical side of things,” he says. “For me the most important quality is that we see that they have key development qualities and that they have the same idea as we have. If we have one doubt about someone then we won’t sign them.”