14 December 2021

Pere Guardiola joins SEG and becomes shareholder

Spanish football agent Pere Guardiola joins international management agency Sports Entertainment Group (SEG) and becomes shareholder in the company. He brings in his entire client portfolio and a strong international football network.

Pere Guardiola is a top agent in the football industry. He represents a number of renowned clients, among others his brother Pep Guardiola who is successful as the manager of Manchester City. In the past, Pere distinguished himself with high-profile international deals and transfers for players like Luis Suárez, Andrés Iniesta and Thiago Alcántara.

With his expertise, clients and network Pere Guardiola is a valuable addition to SEG, which already represents more than 600 clients in 25 countries, making it one of the leading sports management agencies in the world. The new partnership entails among other things that Guardiola’s current clients will be exclusively committed to SEG. Furthermore, SEG expects that Guardiola’s international network will aid in accelerating the agency’s expansion in the UK, Spain, Portugal and South America. SEG has the ambition to become the world’s largest sports and entertainment agency.

On the deal, SEG’s founder Kees Vos comments: “I am delighted that we can welcome yet another partner to SEG. Pere and our team share the same passion to improve and innovate the sports and entertainment industry. I am looking forward to working together with Pere and our talented agents to help fulfil dreams together.”

Pere Guardiola: “The Guardiola family has always had a special bond with Dutch football in general and Johan Cruijff in particular. That’s why the 14th of December for me feels like the perfect day to announce that I am joining SEG. SEG and I share the same passion for sports and entertainment and I am very impressed by what the SEG team has accomplished as a talent management company in recent years. Now that we have combined forces, I am eager to join my new colleagues in bringing the sports and entertainment industry to a higher level.”