Transfer
Jutta Leerdam signs management agreement with SEG
2 September 2026
Speed skater and international content creator Jutta Leerdam has entered into a partnership with talent management agency SEG to further develop and manage her commercial activities in the Benelux.
As of 1 September 2026, SEG exclusively represents Leerdam in the Benelux. Across the rest of Europe, the agency works closely with Nakisa Bidarian of BAVAFA Sports.
SEG supports Leerdam in areas including commercial partnerships, sponsorships, marketing campaigns, media, content and other business opportunities.
As both an elite speed skater and one of the most recognisable sports personalities in the Netherlands, Leerdam has built a significant international presence. Through this partnership, Leerdam and SEG will take her commercial and creative activities to the next level.
Jutta Leerdam said: “To me, it’s important to be represented in my own country by a leading representation firm like SEG. SEG’s Joost Hofman will work closely with Nakisa Bidarian to ensure we have a Netherlands-focused strategy that is fully aligned with my international endeavours. With these two teams combined, I’m confident that I’m heading in the right direction for the future.”
Joost Hofman, Talent Manager at SEG, said: “Jutta and I have known each other for several years and we’ve always had a great friendship, from seeing her win her first World Cup race to seeing her take gold at the Olympics. That’s why I’m proud that we have now established a professional partnership too. Jutta is one of the most influential women in sports, and she has a profound impact on women around the world, especially the younger generation.”