23 October 2025
SEG plays key role in Jutta Leerdam’s partnership with Odido
World Champion speed skater Jutta Leerdam has been announced as the new face of Odido’s upcoming brand campaign. The Dutch telecom brand, a partner of TeamNL, will launch the campaign in the run-up to the 2026 Winter Olympics. The partnership was facilitated by international talent management agency SEG, which managed the negotiations as well as the strategic alignment between Leerdam and Odido.
Through this collaboration, Odido links its core values – connection, innovation and positivity – with the strength and charisma of one of the Netherlands’ most celebrated athletes. Leerdam, a multiple world champion and social media icon, embodies the energy and ambition of a new generation that Odido aims to inspire.
SEG, which typically represents professional footballers, cyclists, esports players and artists, earlier established a commercial partnership with speed skater Leerdam’s other team partner KaFra. The agency has a strong reputation in creating successful partnerships between top athletes and commercial brands. For Leerdam, the deal with Odido marks a major step towards her ultimate goal: to shine and triumph at the 2026 Olympic Games in Milan.
Jutta Leerdam said: “Thanks to the people who stand behind me, I’m able to make the choices that help me grow and become better at what I do. That’s exactly what this collaboration with Odido represents: the power of connection. It warms my heart when people find inspiration in my story, when they dare to follow their own path and see that things can be done differently. I love that Odido fully embraces that message too!”